A common enquiry we receive at Review Cards is the request to delete a bad review. Now, this review could either be a genuine experience a customer has had or just simply fake. The obvious problem with this is that potential or current customers won’t be able to tell which is real and could easily believe a false review, regardless of how exaggerated it might sound.
We recently read an article that claimed that between 70-96% of people who abandon your website NEVER return.
The internet has changed how many of us shop, but in an increasing complex retail world, have retailers really considered the modern customer journey?
Online reviews are continuing to gain significance in the process used by consumers to select businesses they wish to work with, so it is extremely important for businesses with an online presence to ensure that prospective customers are able to access honest feedback.
Done right, the communication you have between you and your customers can easily become one of the best marketing tools for your business.
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As a review platform, you’ve probably heard us talk about fake reviews pretty frequently. But today, we bring you some promising news! The government have outlined some plans to make it illegal for businesses to both write and host fake online reviews.
Whether your business is new to collecting online reviews, or has been doing it for a while and you’re in need of some fresh ideas, we hope this blog helps you plan and/or revitalise your campaign!
Set clear goals.
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Which? has exposed a group of paid reviewers providing fake reviews to lots of UK businesses on Google, ranging from home improvement services to stockbrokers.
With more and more online reviews being written, the importance of reviews has become very apparent with 97% of consumers saying that the reviews they read influence their purchasing decisions.
One question we’re often asked at Review Cards is, “Is there anything I can do to ensure only my best reviews show?” and we totally understand where this question is coming from.